If I can quantify and measure it then I look into our own internal organisation to see whether we can solve that problem using our own capability or if it requires a specialism from one of our partners. For me what’s paramount is before we even look at whether we can solve the challenge is whether I can quantify the value of solving that challenge because it’s all down to measurement in one form or another. So that means driving up operational availability, increasing revenue or whatever that customers’ particular challenge might be. It’s less about the technology and more about how you deliver the outcome back into the business.įirst and foremost, Fujitsu’s heritage is an IT organisation, but I think the way that the whole market and the industry is going is becoming more focused on delivering the business outcomes. We realised that these businesses are very much focused on their challenges – sometimes investigating how they would resolve those challenges themselves, sometimes looking for support in those challenges. One thing that I increasingly found is that our customer conversations were fundamentally changing and we were talking more and more to the business side, rather than just IT. Prior to that my role was in solution design with an emphasis on customer engagement, primarily in the retail sector, but not exclusively. I’ve been in my current role for a little over three years. With Fujitsu’s annual World Tour event well underway, we spoke to David Nicholls, CTO Retail and Hospitality, Fujitsu UK, ahead of the London date to find out which projects are making the biggest difference to its customers and how new developments are creating better results for retailers.Ĭan you tell me a little bit about your role and what the Fujitsu retail and hospitality department are working on? Which makes it the perfect partner for retailers trying to figure out how to move their businesses into the here and now. Its long history in IT equipment and service provision means it knows a thing or two about technological development and helping companies implement this in their own businesses.
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